The Wonder of Diverse, Dynamic Taiwan

Asia Nov 06, 2019 No Comments

The culture of Taiwan is an exciting melting pot of Chinese, Japanese and Western influences. Most of Taiwan’s 23 million inhabitants are descendants of immigrants from different parts of Mainland China, especially the coastal province of Fujian on the opposite side of the Taiwan Strait. Members of indigenous tribes of Austronesian origin make up about 2% of the population. Since the 1970s, as democracy and social openness have thrived, Taiwan’s cultural diversity has flourished. Fine arts, folk traditions and popular culture embody traditional and modern Asian and Western motifs.

Its People and Values


The vast majority of people in Taiwan are adherents of Buddhism or Taoism — and, often, of a folk religion that combines elements of both. Much of Taiwanese culture is based on Confucianism, a school of thought and way of life that emphasizes duty, loyalty, honor, filial piety, respect for age and seniority, and sincerity. Confucian philosophy sees humans as essentially social beings whose ways of interaction are shaped by conventions or rituals that prescribe proper behavior for a given situation.
About 4% of the population is Christian, and there are numerous Catholic and Protestant churches in the major cities. To locate English-language church services, consult the directory published in the Sunday edition of the China Post newspaper. The Taipei Great Mosque serves the relatively small domestic Muslim community and foreign visitors. There also are two Jewish centers of worship in Taipei.

Guanxi, or Relationships/Connections 

Guanxi (pronounced gwan-she) is a powerful force in Taiwanese culture of which you should be aware. The term loosely translates as ‘relationships’ or ‘connections’ established by doing favors for people and having the favors returned. Guanxi is an integral part of social dealings in Taiwan and epitomizes Taiwanese values and practices. It is critical as a way of reaching the right people with whom to transact business. It expresses not only the relationship of one person to another, but also the obligation of one party to another. Traditionally, most Taiwanese business is conducted among friends, friends of friends or family. If one has guanxi with another person, one is willing to do a favor or speak or act on the other’s behalf. Failure to repay a favor is equivalent to not paying a financial obligation. Like networking in the West, guanxi opens doors, smooths problems and leads to increased connections.

Harmony/Group Relations

In Taiwan’s collective culture, people are expected to treat one another with respect and dignity. They generally behave with decorum and avoid causing others embarrassment. The good of the group is considered to be more important than one’s own feelings.

Its Cuisine 

Make sure to sample the wide variety of food in Taiwan, which reflects the many ethnic, geographic and other cultural influences on the island. The culinary diversity includes Taiwanese and Hakka cuisine, as well as the cooking styles brought by people from various regions of China who fled the mainland in the late 1940s. The best known are Beijing, Guangdong (Cantonese), Sichuanese, Hunanese and Jiangzhe (also known as Shanghainese) cuisines. Japanese food also is very popular, reflecting an influence that extends from the time when Taiwan was under Japanese rule. In addition, many restaurants in Taiwan serve Western-style, Indian, Thai, Burmese and other Southeast Asian dishes.
Taiwanese foods emphasize fresh ingredients. Seafood is readily available in this island nation and is a major focus of Taiwanese cooking, in which sautéing and stir-frying are popular.

Its Pastimes 

Cycling has become a popular pastime in Taiwan, which is appropriate because Taiwan is one of the world’s leading manufacturing centers for bicycles. The Taipei city government built extensive cycling paths along riverbanks, and you may wish to take advantage of the ‘U-Bike’ network of stations around the city where you can rent a bike easily and cheaply. In addition, the wooded hills within the city limits and the nearby suburbs offer excellent possibilities for hiking.
Young people find Taipei to be a great city for nightlife, including dance clubs, pubs and cinemas, as well as shopping and snacking at the night markets. If you’re athletically inclined, check out the facilities for swimming, basketball, badminton, table tennis, handball and other athletic activities in the Municipal Sports Centers in various districts around the city.

Its Languages  

The official language in Taiwan is Mandarin Chinese. In addition, Taiwanese (Min-nan, also called Hokkien or Hoklo, basically the language of China’s southern Fujian Province) is widely spoken. Hakka is spoken by the Hakka people, Taiwan’s second-largest ethnic group.
English instruction is mandatory in the schools, but most students never become fluent in the language, leaving them feeling shy about trying to converse with foreigners. Many others, however, can manage quite well in English. The top ranks of government officials and corporate executives (as well as those in the marketing departments of the many export-oriented companies) include many people with graduate degrees from American universities. Taiwanese will be delighted if you make an effort to learn even rudimentary Chinese, and they tend to go out of their way to be encouraging. A number of language schools in Taipei and other major cities offer excellent instruction in Mandarin on a full- or part-time basis. 

A Few Tips for the Traveler

  • An invitation to a Taiwanese home is a great honor. When invited to a home in Taiwan, you should remove your shoes upon arrival, even though the host may insist that it is not necessary. The host will have slippers available for guests’ use.
  • It is customary for visitors to bring a gift for the host. Appropriate gifts include fruit, chocolates, pastries or a bottle of wine. Gifts should be presented and accepted with two hands.
  • Greet the oldest or highest-ranking person in a group first.
  • ‘Eight’ is considered the luckiest number.
  • Learn to use chopsticks. Chopsticks should be placed on the chopstick rest after every few bites and when drinking or stopping to speak. At the end of the meal, the chopsticks should be placed on the chopstick rest or on the table — not placed across the top of the bowl.
  • An empty plate signifies hunger, and the guest will be served more food; if you’ve already eaten your fill, leave a bit of food on the plate.
  • Banquets and business dinners usually are accompanied by frequent toasting, traditionally with rice wine but often with red grape wine or beer. The host may urge the guests to gan bei (literally, ‘dry cup’) or drain the contents of the glass; however, the guest may opt to ban bei (‘half cup’) or sui ee (‘as you please’). Women are not under the same social pressure to drink as are men.
  • Avoid public displays of affection.
  • Also, avoid touching other people and using hand gestures, especially pointing with the index finger.
  • Paper, including a business card, should be presented to another person with both hands. The Taiwanese consider it rude to offer paper with one hand, especially if the recipient is a superior.

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Mary Anne Thompson

Mary Anne Thompson founded GoinGlobal, Inc. more than two decades ago as a result of her own experiences job hunting in Sweden. She believes that to uncover the real job opportunities, you need the experience and personal insights of trained local specialists. Mary Anne continues to be an active CEO who shares her strategies and insights directly with clients to help them strategically maximize GoinGlobal’s unique resources.