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Brazil: Cultural Etiquette

Whether you’re planning a vacation to Brazil or conducting business with Brazilians, it’s important to understand the cultural context of the people you are working with.

Your personality and ability to establish strong relationships are crucial to the success of your business endeavors with Brazilians. Brazilians are known to do anything for friends, and when it comes to business, relationships carry more weight than a legal document. Hence the expression, “For friends, everything. For enemies, the law.”

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